CASE STUDY
Brand Refresh
SCV Water
Easy to Use
Applications for letterhead, email signatures, social media, report templates, slides, Zoom backgrounds, and more
46-page
Brand Guide Book
One
Statewide Award
Positive
Community and Internal Feedback
OVERVIEW
SCV Water, a prominent water agency serving northern Los Angeles County, called in RMG Communications for its brand refresh initiative. Recognizing the significance of effective communication and community engagement, SCV Water prioritized this project to redefine its narrative and strengthen its connection with customers and the community. Through strategic planning and creative execution, RMG Communications supported SCV Water in unveiling a comprehensive brand guide and accompanying materials. This brand refresh is more than just a facelift: It unifies SCV Water's identity and highlights its vital role as a regional water provider, delivering exceptional service to nearly 300,000 residents in the Santa Clarita Valley.
STRATEGY
Branding: Developed a 46-Page Brand Guide
Applications: Created branded easy to use collateral applications for letterhead, email signatures, social media, report templates, slides, Zoom backgrounds, and more
Visual Identity: Designed a visually captivating and memorable brand identity that reflects SCV Water's values and mission
Color Palette and Typography: Curated a harmonious color palette and selected appropriate typography to enhance brand recognition and legibility.
Writing Style Guide: Developed a comprehensive writing style guide outlining preferred language, tone, and messaging guidelines to maintain consistency and clarity in all written communications, including website content, social media posts, press releases, and internal documents. This guide ensures that all written materials reflect SCV Water's brand voice and effectively communicate its values and objectives to the audience.
Brand Guide Book
Zoom Backgrounds
Annual Financial Report and Strategic Plan