The City of Newport Beach took a bold step to champion conservation efforts, unveiling it’s Ride the Wave conservation campaign. Leveraging innovative storytelling and compelling visuals, this campaign didn't just make waves; it created a tidal shift in water consumption habits. By empowering residents with knowledge and practical tools, the city witnessed a significant reduction in water usage across the board. From households to businesses, the community rallied together, riding the wave of conservation to a more sustainable future.