CASE STUDY
The Good Life Agoura Hills Podcast
City of Agoura Hills
Thousands
Video Views and Audio Listens
15
Earned Media Placements
Three
Statewide Awards
5-star
Apple Podcast Reviews
OVERVIEW
RMG Communications teamed up with the City of Agoura Hills to create the award-winning “The Good Life Agoura Hills” podcast. The podcast is produced in both audio and video formats and quickly became the go-to spot for sharing all the latest news, updates, and useful info about what was happening in the City. Within its first year, the podcast had increased community engagement, enhanced transparency and garnered national acclaim and recognition within the industry, highlighting its effectiveness and innovation in community engagement.
STRATEGY
Podcasting: Deployed a dynamic video and audio format for the podcast to resonate with listeners
Branding: Developed overall podcast branding
Media Relations: Actively pitched media on podcast, resulting in statewide and national coverage
Thought Leadership: Positioned the City as a thought leader
MEDIA PLACEMENTS
